Dear Dave,
Don’t get sentimental. Jokes aside, you make an interesting point. Given the music is so closely tied to image, style, fashion, and other media, I’m wondering where things will go in terms of those as well under the Carter Theory. Will we delve into fashion trends of the past? Will we be wearing 80’s garb AND singing along to our favorite 80s songs? Will movies and sitcoms fall back on older pop gems to supply their soundtracks? And given that, will we be making movies about the past? Maybe TV and movies could be a vehicle for new music. You know how many indie songs end up on soundtracks for movies and TV series, and in commercials. After all that’s how our dear friend Feist made it big. I will be curious to watch all of this unfold.
There is always a big thing though, be it a pop gem or not, someone gets the spotlight, and some record company makes a killing. While mass marketing may not be the same now as it was before, other things in the past just kind of blew up on their own, through independent circuits. Nirvana’s “Smells Like Teen Spirit,” was a bit of a fluke in the sense that college radio started playing it and people latched onto it immediately. That’s the first example that comes to mind. But grunge was a huge success, an enormous movement that had us all angsty and flannel-clad. And you never hear people rocking out to Nirvana at bars. At least I don’t.
While I agree that there are songs that lend themselves to being mass marketed and constantly played at bars for people’s enjoyment, there are movements that propel themselves on their own and THEN the market capitalizes on them. Grunge, hip-hop, and all that jazz (badum bum). There are other ways for things to get big, and there will still be “shared-experience pop music,” it just might not be your grandmother’s shared pop music.
Until then we can continue listening to Bon Jovi masterpieces like this one:
Or who knows, maybe we’ll be stuck in a world full of awesome covers of classic 80’s songs like this one by Petra Haden:
And just for kicks, how about this cover by Finnish symphonic metal cover supergroup, Northern Kings:
Sincerely,
Marcelo
P.S. How sweet are metal covers?
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Tags: 80s music, Bon Jovi, Dear Dave, Don't Stop Believin', Journey, Livin' on a Prayer







